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I am still amazed at how MOST hospitals/organizations don’t have a Physician Liaison on staff. They are the glue to keeping doctors happy by working intimately with the community of physicians. This helps in physician retention, keeps morale up, and saves the hospital tons of money in the long run. They are the unsung hero…
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This article touches on the third rail in healthcare but I think it’s worth explaining why replacing doctors with non-doctors doesn’t work. Let me preface this by saying no other profession has to deal with these ridiculous comparisons. Legal assistants are never thought of as lawyers. Flight attendants are never thought of as pilots. Not…
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I recently wrote about how Nike lost Lionel Messi over a few tracksuits: Another person familiar with how Nike lost Mr. Messi remembers it coming down to something a little more trivial. Leo’s father had made a seemingly innocuous request for more athletic gear, only to find that neither Nike Iberia nor Nike South America was getting…
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I was called recently by people at a very large hospital, in a very large hospital system, in a very large city. Let me clarify. The people (medical directors) were not representing the hospital or hospital system, per se. These directors were worried about their doctors leaving and the inability to recruit more physicians. They…
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Last week I presented a poll in multiple locations on social media asking doctors this question: Physicians: would you work for 15-20% less if your environment was awesome (feel valued, great physician community, great staff, doctor’s lounge, a physician liaison, etc)? I had 280 responses and 199 of them said……YES. That’s 71%.  I took a lot of…
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It’s World Cup time and I thought I would share this example of how Nike lost Lionel Messi, the best player in the world. It is behind a Wall Street Journal paywall so here is a section to see my point; “Recuerda mi nombre,” he said. Remember my name. “Leo Messi.” He’s wearing Nike from head…
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There are many things that make physicians roll their eyes. This may include new metrics, a new initiative from the administration, a mandatory seminar on whatever is popular at the time, and so much more. The biggest instigator, in my humble opinion as a doc myself, is the famous,”We are bringing in a business consultant…
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“You don’t build culture by offering free snacks or a gym membership or open seating. You build culture by talking to people, and understanding what they care about.” Gary V. This quote came from Gary Vaynerchuk, a serial entrepreneur and business guru. Some people love him and some don’t. It doesn’t matter. What I found…
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Every business in the world understands the concept of “word of mouth”. If your customers love you then they will tell others and if they don’t then they will tell even more people. So, how is it that hospital CEOs don’t understand that their physicians are talking to each other? I see it on LinkedIn.…
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Thanks for the kind words about my book on Physician Retention on Amazon:  If you could see my copy of your book, you would know that it is full of underlying, sticky notes, coffee stains, and is well-loved now. I hope that is a great compliment to know that others are internalizing concepts that you value…
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